Facebook’s Charitable New Feature

social media e-xperience

 

Facebook joined the charitable community. Previously they had an option for a donate now button that would work through paypal, however on July 1st an article was released stating that Facebook is launching its own update that includes campaigning and donation collection for non for profits.

This feature will be available in the U.S in the coming weeks and will be made globally available to 39 countries says Saqib Shah. If you are a non for profit Facebook just got better. I stated in my post charitable social media  that 95% of charities or organisations use Facebook this feature was well thought out in their favour.

Starting a Campaign to raise money for your organisation or you could just be someone like me who enjoys campaigning on behalf of organisations you advocate for either way this feature will allow you to share and create fundraising campaigns.

Headspace Australia is an organisation that works towards mental health in youth, its a widely recognised organisation and often runs video campaigns and awareness on its social media sites. If you visit their website you are able to host a fundraising event or make a donation through their website.

This new Facebook feature will allow supporters of the organisation to conduct online fundraising campaigns in which the money goes directly to the organisation when people donate, they can share it with their Facebook friends and it can continue to grow through social media.

Let me give you an idea about how this could be helpful to you.

Sunshine Automotive have a community fund in which they are asking the gold coast to vote on what organization should receive the 2000 dollars. This campaign is through mygc.com.au and has been shared around locally through Facebook with a link to vote being posted to your email.

A campaign like this could already collect votes through Facebook however have chosen an alternate route, in setting up a campaign like this and imagining that they could calculate votes and donations at the same time the new Facebook feature would make the process all very simple.

Worried about un secure payment? Don’t be all the donations are made through PayPal and secure payment methods. So your privacy is maintained. This feature would allow each of the organizations that don’t get the 2000 dollars from the community fund to garner attention and possible donation through their own smaller campaigns that can be shared via their Facebook followers.

If you would like to vote on the campaign mentioned above visit this link My GC Vote 

 

Keep creating your campaigns xx

 

 

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